Roger Branon Rodriguez
Roger Branon Rodriguez

ABOUT

Aloha, I’m Roger 🤙🏽

Guided by curiosity, grounded in Hawaiʻi values, designing systems that stay human under pressure.

Hawaiʻi-rootedSystems thinkerAccessibility-mindedInclusive by defaultSF • remote-friendly

ROLE

Senior UX Researcher / Designer

SWEET SPOT

Complex, regulated, high-stakes workflows

STYLE

Calm clarity • sharp edges when needed

ORIGIN

Where I’m coming from

I was raised in Hawaiʻi, where interconnection isn’t a metaphor. It’s daily life. People, place, and responsibility braid together.

That lens still guides me: nothing exists in isolation, and good design is often about making relationships visible.

PRACTICE

How I work

I bring curiosity and empathy to untangle complexity. The work is rarely “make it pretty.” It’s making dense systems legible when the stakes are real.

Discovery

Find the real moments of hesitation, risk, and “what happens next?”

Systems design

Information architecture, workflows, states, and predictable behavior.

Validation

Prototype, test, iterate. Reduce cognitive load. Increase trust.

FOCUS

What I tend to build

  • Healthcare SaaS and enterprise workflows where accuracy and accountability matter.
  • Accessibility improvements that make systems more usable for everyone, not just the “average” user.
  • Shared language and patterns that keep AI-enabled products calm and respectful in fragile moments.

ADVOCACY

What I stand for

I advocate for diversity, equity, inclusion, and accessibility in tech because systems reflect values, whether we mean them to or not.

At symplr, I led the LGBTQ ERG and co-founded PRISM to push beyond performative inclusion and into structural change.

Let’s build something meaningful.

If you’re building systems where clarity, trust, and accountability matter, I’d love to talk.

Note: some examples on this site are simplified or anonymized to protect sensitive data.